Planning Begins Before You Write a Press Release

While no one can guarantee your press release will be published or used for an article, there are things you can do to improve your chances. The biggest obstacle to most press releases is the release itself.

When writing your press release, it should be:

Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point. Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims. Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc. Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts. Timely - if your press release isn't topical, consider incorporating it with a recent news event -- but don't stretch it.

Questions to consider before you write a press release:

• Who is the preferred audience of your press release?
• What do you want readers to take away from your press release?
• What does your press release provide: invaluable information or just another offer?
• What is the support or justification for the information in your press release?
• What is the tone of your press release?
• Are you aware of possible pitfalls or areas to avoid?
• What do you want to accomplish with your press release: increase business, disseminate information, or both?

Does the press release's lead (opening) address or answer the basic tenets of journalism:

• who
• what
• when
• where
• why
• how

Of course, you could always have us write your release -- for just U.S.A. $100.00.   Click here - Press Release Writing


Please read all of our terms of services before ordering CNTNewswire Services...